General research into title sequences.

The opening sequence that I analysed that I think perfectly exemplifies opening/title conventions is 'Seven'.
Rules of what an opening sequence and titles should be:
1.Grab attention- which it does as the titles have no dialogue so the audience is more focused on what is happening. It makes you want to find out more.
2.Introduce characters- it introduces Morgan Freeman and Brad Pitt in the opening sequence and in the titles the audience are introduced to the killer, however not revealing the identity.
3.Introduce genre-it tells us it is a thriller/horror as hte music sets the mood. Colours such as red, white and black also give impressions of this.
4.Be different from others-it is different as the opening sequence is before the titles so we haven't even been given any sort of clue what is going to happen.
5.Memorable-it is definately memorable as it gives us clues to other things that happens further on in the film. It makes us think back and realise why certain things were said and shown.
6.Sets a mood-moods are set from the music and colour connotations. You instantly know the genre.

Rules of what should be avoided:
1.Not too long- is isn't too long as the opening sequence is before the title sequence so it cuts it down a bit.
2.Give away the whole story- it doesn't give away the whole story as the identity of the killer isn't revealed. Also you don't know why he is doing certain things in the title sequence and why he is killing people.
3.Just the title- well it certainly isn't just the title. All the main actor/actresses names are included as well as clues for the film.
4.Shouldn't be unrelated to main film- it is related to the film as this is why we think back to the title sequence and opening scene.

This is why I think it perfectly exemplifies opening/title conventions.